Sizzling Summer Part 2!

Part two of our round up the season comes from The Falkirk Wheel, our World famous visitor attraction. Our summer campaign was focused on increasing visitor numbers whilst improving the spend on site and dwell time of visitors. This was achieved by using a mixture of TV, radio, press and online advertising to promote all the benefits of a day out at The Wheel.

The new TV advert appeared on STV throughout the summer and we even had Scotland's most listened to breakfast presenter, George Bowie, broadcast his Radio Clyde show live from The Wheel one morning (see image).

Results from the campaign show that revenue is ahead of target our boat trips, cafe and retail elements whilst visits to our website and online bookings were up 18% and 44% respectively n last year. The boat trips enjoyed three record breaking days throughout July and August, including seeing the 1 millionth passenger since opening climb aboard.

As an added bonus, The Falkirk Wheel was given a gold award from the Green Tourism Initiative in Scotland at the first time of asking!

The third and final part of our round-up on seasonal events will be available next week!